"We're building the organization of the future, where AI agents will talk to one another."

AIAI-generated summary Playtika CMO Nir Korczak states that the gaming giant is introducing artificial intelligence agents to independently perform marketing tasks that previously required human involvement. Korczak says the company has integrated systems named Samurai and Corey to connect data sources, automate workflows, and answer complex business questions for employees.

Google Multi-Agent Systems Workflow Automation Enterprise AI