Brands lean into human creativity as handcrafted art becomes more of a luxury in the age of AI
AI-generated summary Luxury fashion houses Prada and Hermès have recently highlighted human-made art projects in social media campaigns to separate themselves from online artificial intelligence content. Artists including John Pomeroy, Alina Golovlova, and Thibaut Malet report that brands are increasingly commissioning traditional craftsmanship and tagging the creators to showcase authenticity.