74% of marketers can't track if AI agent leads become sales, Invoca finds
AI-generated summary Invoca released the Broken Funnel Report on November 10, 2026, stating that 74% of US consumer-brand marketers running AI agents cannot track leads from the first ad click to a sale. The survey of 451 marketing leaders found that only 19% of those running agents can reliably send conversation outcomes back to their ad platforms.