Ziff Davis loses 37% of Google traffic as publishers count the AI bill
AI-generated summary Ziff Davis chief executive Vivek Shah told analysts that organic Google referrals to CNET, IGN, PCMag and other sites fell about 37% in the third quarter. Shah stated that Search Console data showed Ziff Davis content appearing in AI Overviews and AI Mode about 2.7 billion times during the same period.