OpenAI's next advertising test: keeping brands hooked
AI-generated summary OpenAI has enticed more than 100,000 advertisers to test ChatGPT Ads and scaled the platform to a $1 billion annualized revenue run rate as of this summer. A working paper by Maximilian Kaiser and Christian Schulze found that across 102 advertiser sites, ChatGPT Ads generated $0.89 in revenue per US session compared with $2.45 for Google search ads.