Business & Industry · Thu 12 Nov

Business and Industry covers the commercial adoption of artificial intelligence across corporate sectors and economic markets. Truncated covers enterprise deployments, industry investments, market trends, workforce impacts and regulatory compliance.

Today · Thu 12 Nov

Here’s the latest.

Few Silicon Valley executives have been as synonymous with their companies as Jensen Huang, the co-founder and chief executive of Nvidia.

AI-generated summary Jensen Huang resigned as the chief executive of Nvidia on Thursday following revelations regarding his relationships, leading the board to name Colette Kress as interim chief executive. The departure introduces uncertainty for Nvidia, which is a major producer of artificial intelligence chips and controls a large share of the market for computer chips used in artificial intelligence projects.

IAB releases blueprint to classify AI’s role in purchase conversions

A tablet displaying analytics charts beside a coffee cup and smartphone.

AI-generated summary The Interactive Advertising Bureau released the AI-Era Attribution Blueprint on 12 November to provide advertisers with a method to classify artificial intelligence roles in purchase conversions by sorting them into Human-Owned, AI-Assisted, or AI-Executed pathways. The Interactive Advertising Bureau states that 45% of ad buyers rank comparing artificial intelligence and traditional customer journeys as their top measurement challenge, prompting a call for platforms to disclose whether recommendations are paid or organic.