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Yesterday · Wed 11 Nov

Tuesday 10 November

OpenAI’s new business agents give brands a free way into the conversation it's also selling as an ad

AI-generated summary OpenAI has introduced a Business Hub and business agents within ChatGPT that give brands both organic and paid options for customer interactions. OpenAI executive Benji Shomair stated that early testing of sponsored agents yielded promising results regarding consumer engagement depth.

Also covered by TNW | Artificial-intelligence

Monday 9 November

As publishers await click data, Google’s AI visibility push complicates the opt-out decision

AI-generated summary Google has introduced a search opt-out control that lets publishers exclude their content from its AI features, following a U.K. Competition and Markets Authority conduct requirement. Publishers are waiting for click data from Google to judge the trade-off between visibility in AI Overviews and potential traffic losses before deciding whether to use the controls.

Friday 6 November

Thursday 5 November

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

AI-generated summary Data from Similarweb and Graphite indicates that the U.K. currently has the highest proportion of ad-eligible ChatGPT users seeing ads at forty-five point seven percent. Research from a working paper under review by Maximilian Kaiser and Christian Schulze shows paid ChatGPT visits generate zero point eighty-nine dollars in revenue per session for advertisers.

Also covered by adweek.com

Agencies find AI overuse is leading to brief bloat

AI-generated summary Basis Technologies released survey data showing that over half of marketers and agencies now use generative tools to build strategy, media or campaign creative briefs. According to agency leaders, this widespread over-reliance on artificial intelligence for brief writing has led to bloated corporate documents and a lack of critical thinking among staffers.

Also covered by WeRSM - We are Social Media

Wednesday 4 November

Report: Apple reduces employees’ AI token allowances as Ternus moves to cut costs

AI-generated summary According to Bloomberg, Apple has reportedly reduced employees’ daily artificial intelligence spending limits from $300 to $200 as part of broader cost-cutting efforts. The company is planning further cuts to these daily allowances for some engineering teams, though employees can seek exemptions from senior leadership.

Also covered by bloomberg.com Investing.com MacRumors AppleInsider PYMNTS.com TechCrunch Tech Times Macworld The Decoder IT Pro Digiday

Tuesday 3 November

Monday 2 November