digiday.com · Mon 2 Nov

AIAI-generated summary Digiday launched a new franchise at the Media Buying Summit last week titled The Case For and Against. The event featured discussions on how artificial intelligence tools are impacting client relations and agency work.

Enterprise AI AI & Work

AIAI-generated summary Amazon announced that Alexa for Shopping is available with more than 100 new capabilities ahead of the holidays. Amazon CEO Andy Jassy says that customers who use Alexa for Shopping are spending 50 percent more than those who do not.

Amazon Enterprise AI Consumer AI

AIAI-generated summary People Inc. announced it is building custom APIs to deliver its journalism in a simpler format for artificial intelligence agents. The custom application programming interfaces strip out extra material and send article text in Markdown along with trust signals.

APIs & SDKs Journalism

AIAI-generated summary Google search is available with automated buying tools as the default for most campaigns while AI Overviews change results page clicks. Advertisers now question what extra spend buys and consider shifting portions of their Google search budgets into other channels.

Google AI Search

AIAI-generated summary Google rolls out its Gemini models across its entire ads infrastructure to add tools for advertisers and improve ad quality. The company faces search cannibalization fears and slowing revenue growth as its search engine competes directly with ChatGPT and Claude.

Google Meta Claude ChatGPT Gemini