digiday.com · Thu 5 Nov

AIAI-generated summary Data from Similarweb and Graphite indicates that the U.K. currently has the highest proportion of ad-eligible ChatGPT users seeing ads at forty-five point seven percent. Research from a working paper under review by Maximilian Kaiser and Christian Schulze shows paid ChatGPT visits generate zero point eighty-nine dollars in revenue per session for advertisers.

OpenAI ChatGPT Consumer AI AI Adoption

AIAI-generated summary Basis Technologies released survey data showing that over half of marketers and agencies now use generative tools to build strategy, media or campaign creative briefs. According to agency leaders, this widespread over-reliance on artificial intelligence for brief writing has led to bloated corporate documents and a lack of critical thinking among staffers.

AI & Work

AIAI-generated summary Digiday released a media briefing detailing how The New York Times, People Inc., News Corp and Reuters navigate revenue growth alongside traffic declines. Publishers face tougher year-over-year comparisons as initial growth from artificial intelligence licensing deals and prior advertising supply increases starts to stabilize.

Licensing