Business Insider · Sat 7 Nov

Saturday 7 November

A growing streetwear retailer reveals its AI agent shopping strategy ahead of the holidays

AI-generated summary Streetwear retailer All Star Elite is adapting its e-commerce strategy as artificial intelligence chatbots and personal agents gain traction ahead of the holidays. Abhishek Bora says the company is adding machine-readable metadata to product listings and rethinking holiday promotions to better capture traffic from tools like ChatGPT and Meta agent Muse.