Consumer AI · Thu 5 Nov

Consumer AI comprises applications and devices built for individual users rather than businesses. Truncated covers user adoption trends, consumer software products, privacy policies, pricing strategies and market competition.

Thursday 5 November

Brands lean into human creativity as handcrafted art becomes more of a luxury in the age of AI

AI-generated summary Luxury fashion houses Prada and Hermès have recently highlighted human-made art projects in social media campaigns to separate themselves from online artificial intelligence content. Artists including John Pomeroy, Alina Golovlova, and Thibaut Malet report that brands are increasingly commissioning traditional craftsmanship and tagging the creators to showcase authenticity.

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

AI-generated summary Data from Similarweb and Graphite indicates that the U.K. currently has the highest proportion of ad-eligible ChatGPT users seeing ads at forty-five point seven percent. Research from a working paper under review by Maximilian Kaiser and Christian Schulze shows paid ChatGPT visits generate zero point eighty-nine dollars in revenue per session for advertisers.

Also covered by adweek.com